Is AI sending you visitors?

When someone clicks a link in an AI assistant's answer, your website may already be counting that visit. You can see it yourself, in your own analytics, in about 5 minutes. You don't need an account with us.

This guide uses Google Analytics 4 (GA4). Other analytics tools have a similar "where visitors came from" report.

What to look for

Visits from AI assistants usually show up as referrals from these websites: chatgpt.com (ChatGPT), perplexity.ai (Perplexity), gemini.google.com (Gemini), claude.ai (Claude) and copilot.microsoft.com (Microsoft Copilot).

The 5-minute check in GA4

1. In GA4, open Reports from the left menu, then Acquisition, then Traffic acquisition.
2. The table starts grouped by channel. Change the first column (the primary dimension) to Session source / medium.
3. Pick a date range, for example the last 28 days.
4. Look down the list for the websites above. Each row shows how many sessions came from that website.
5. To see only those rows, click Add filter, choose Session source as the dimension, and pick the AI websites you see in your list.

Write down the number of sessions for each one, and the dates. Check again next month over the same number of days, so you compare like with like.

For explorations: one filter for all of them

If you use Explore in GA4 and your filter offers a regex match type, this one pattern catches all five websites. In GA4 a regex must match the whole value, so use it on Session source (not Session source / medium):

(www\.)?(chatgpt\.com|perplexity\.ai|gemini\.google\.com|claude\.ai|copilot\.microsoft\.com)

Why your count is a floor

Many visits from AI assistants arrive with no referrer at all, for example when someone copies a link from an answer, or when an app opens the link without passing on where it came from. GA4 counts those as Direct, next to people who typed your address. So the number you find is the least AI sent you, not the total.

What your analytics show, and what they don't

Your analytics show how often AI sends visits to your site. They can't show the questions where AI didn't name you at all, or who it named instead. Those people never reach your site, so they never appear in your analytics.

That's the part Envoyra shows. We ask AI assistants the questions your buyers ask, and show you, in plain counts, which questions leave you out and who is named instead. We don't measure your traffic. You decide what to do next.

Where we sit: Envoyra makes a tool for the second half of this page. Product names belong to their owners. GA4 menu names follow Google's own help pages; Google changes its menus from time to time, so check them there if yours look different.

Want to see which questions leave you out? Run a free scan, or play "Does AI know you?".