AI visibility measurement is one of the fastest-growing areas of B2B analytics. Brands are realising that AI assistants are now a main research channel for buyers, and that most brands aren't named in the answers.
Two platforms that address this differently: Profound and Envoyra.
How you get access shapes who it's for
Profound requires you to book a demo before you see anything. That tells you who it's built for. It isn't a criticism. Demo-first platforms are designed for enterprise buyers weighing six- to seven-figure software contracts. The friction is on purpose. It filters for buyers who will spend at that level.
Envoyra is self-serve by design. Enter your brand name, website and industry, and get a full AI visibility report. No demo. No sales call. No waiting until next Tuesday for a call that may or may not go anywhere.
If your budget is under $500 a month and you want to start measuring this week, a demo-first model is a practical blocker, whatever the platform can do.
What Profound does well
Profound has built strong enterprise features: share-of-voice tracking across many questions, management of large question libraries, and links into existing marketing tools. For a brand with a dedicated AI search team and a multi-year analytics plan, these are useful.
Its focus on ChatGPT and Perplexity covers the two AI assistants consumers use most. For a team working at the scale of millions of impressions, its tracking is worth understanding.
What Envoyra shows that Profound doesn't put up front
Claude coverage. Envoyra includes Claude in every Audit and Monitor scan. Claude is now one of the most-used AI assistants among knowledge workers, analysts and B2B buyers. Leaving it out understates the risk for any brand selling to them.
Gemini coverage. Monitor checks Gemini too. With AI answers now built into Google search results, being named by Google AI is starting to overlap with traditional SEO in ways that matter for most brands.
Strength and Opportunity Publishers. Envoyra compares the websites cited in answers that named you with the websites cited in answers that named competitors instead. That shows which publishers cover your category and leave you out, a specific output you can act on.
AI Readiness Site Audit. Envoyra includes an 8-item technical checklist on whether AI crawlers (the bots that read websites) can reach your site: HTTPS, page speed, Schema.org markup, author markup, robots.txt access for AI bots, llms.txt, canonical URLs. Many brands block AI crawlers without knowing it.
A platform that requires a demo before showing you anything has made a product decision about who they serve. That decision may not include you.
Price and time to value
Envoyra's AI Presence Audit is $49.99 one-time, with no subscription and no demo. Monitor is $99 a month with weekly tracking. You get the full diagnostic report on your first scan, on either plan.
Profound's pricing is not public. Given its positioning and demo-first access, expect enterprise pricing.
Time to first answer: - Envoyra: the same day, with no sales process - Profound: at least 1 to 2 weeks (booking a demo, evaluation, procurement)
Some brands need to move fast: an agency taking on a new client, a founder who just learned competitors are named all over ChatGPT, a CMO who needs a board-ready report by Friday. For them, time to first answer decides it.
The right tool depends on your situation
Use Profound if you are a Fortune 500 brand building a multi-year AI search program with a dedicated team, enterprise procurement and a need for deep links into your existing marketing tools.
Use Envoyra if you want to know where you stand across ChatGPT, Claude and Perplexity, and Gemini on Monitor, today, without a two-week sales process, and you want a specific view of where you're missing.
Comparison based on publicly available information as of May 2026. Profound features and pricing may have changed. Verify directly before purchasing.
May 2026 · Envoyra